Managed technology and marketing services for Minnesota cannabis operators.
The same stack management, security and support any serious business runs on, delivered by a team that operates licensed cannabis businesses. We never touch product. We maintain the systems that prove you handled it correctly.
Minnesota licences expire annually with no grace period. If renewal is not approved by the expiration date, even while still under review, you stop operating.
Named response and resolution targets by priority, with a written escalation path.
Support scales with headcount, not guesswork. Four bands, custom above ninety seats.
Every platform, contract, cost, renewal and access path inventoried, with written findings.
Backups verified by periodic restore, because an untested backup is a hope.
Minnesota microbusiness and mezzobusiness operators running retail, cultivation or a vertical stack, typically across one to three locations. Usually the owner is still the person chasing the POS vendor at 7pm.
Four managed layers, plus the cannabis one.
Every client starts at the base layer. What sits above it depends on what you already have covered and what is currently on fire.
Base Operating Layer
One person who knows your account and a real channel to reach them. A single register of every platform, login, contract, cost and renewal date. A monthly report written for an owner, not for an IT department.
Technology & Systems
Owning the stack rather than advising on it. Renewals negotiated, integrations verified end to end, access reviewed quarterly, backups restore-tested on a schedule. This layer frequently pays for itself out of your own vendor bill.
Demand & Growth
Google and Meta ban recreational THC advertising outright, so the channels that work here are the ones most operators leave unmanaged: marketplace placement, the menu itself, the map pack and your reviews. Every asset is reviewed against Minn. Stat. 342.64 before it publishes.
Advisory
The layer most operators skip and then pay for twice. Standing principal time from people who operate licensed cannabis businesses, not consultants who studied the category: platform selection where the compliance constraint is real, second-site planning, build versus buy, and a quarterly read on what actually moved.
Cannabis Operating Depth
The systems layer no general MSP will touch, because it requires knowing the rule set. We administer and monitor the platforms; your licence holder makes every operating decision. Minn. R. 9810.1302 requires inventory verified accurate at the end of each business day, which makes dirty POS data a compliance exposure rather than a merchandising problem.
Breakline Layer does not cultivate, manufacture, transport, sell or take possession of cannabis product.
Setup & projects
One-time work that makes the managed work possible.
Every OCM guidance memo, translated into what you actually have to do.
We read the Office of Cannabis Management feeds daily and publish plain-language summaries with the deadline called out at the top. Free, no signup.
Questions operators actually ask.
It owns your operating systems rather than advising on them. One team responsible for the platforms, the vendor contracts, the renewals, the access controls, the backups and the integrations between them, with named response targets when something breaks. The alternative is what most operators run: six vendors, no owner, and the owner personally chasing each one.
POS support covers the POS. It does not cover email and identity, endpoints, network, backups, your website, marketplace listings, the renewal calendar, or the integrations between any of it. Most operators find the gap when something breaks between two systems and each vendor points at the other. A managed provider owns the space in between, which is where the expensive failures live.
A competent internal hire covering this scope is a senior salary plus benefits, and they take the knowledge with them when they leave. A managed engagement spreads that across a team with documented systems and a written register of your stack, so continuity survives turnover. It also scales down, which a salary does not.
Google and Meta prohibit recreational THC advertising outright, which removes the two channels most businesses default to. What remains, marketplace placement, your own menu, local search, reviews and opted-in messaging, rewards consistent management rather than budget. Unmanaged operators lose ground slowly and rarely notice until a competitor owns the map pack.
Minn. R. 9810.1302 requires inventory verified accurate at the end of each business day. That cadence turns POS data hygiene into a compliance exposure rather than a merchandising preference. A variance nobody caught on the day it appeared is considerably harder to explain during an inspection, so someone needs to be watching it who is not also running the floor.
Minnesota licences expire annually with no grace period. If renewal is not approved by the expiration date, you stop operating even while the application is under review. That makes renewal a documentation problem months ahead of the date, not a form filed the week before, and it is exactly the kind of deadline that slips when the person tracking it also runs the business.
No. Breakline Layer does not cultivate, manufacture, transport, sell or take possession of cannabis product. We manage technology, marketing and records systems. Every operating decision stays with your licence holder.
Our cannabis regulatory depth is Minnesota-specific, built from operating here. For operators in other licensed states, our sister company Zerobreak Digital (zerobreak.io) delivers the same services to the same standard of quality and performance, with regulatory knowledge specific to those markets.
Show us your stack. We'll show you the gaps.
Share your setup and where things feel stuck. We follow up with next steps and, if it's a fit, a scoped quote.